Provides an overview of the video content, and three heads:. 1) The schedule was discussed at a meeting in the video, 2) a copy of the historic Dry strategy idea, and 3) graphical comparison of Dry Idea share trends and airing stories "Hide
by Thomas W. Bonoma, Shirley M. Spence Source: Harvard Business School 4 pages. Publication Date: May 20, 1986. Prod. #: 586145-PDF-ENG
Related Case Solutions & Analyses:
E+Co: Clean Energy Entrepreneurship
The Chinese Wireless Communications Industry in 2012 and Beyond: An Industry Note
Tokyo Jane
Theaster Gates: Artist as Catalyst for Community Development
P&G Japan: The SK-II Globalization Project
Intel: Exploring Market Opportunities in Water
Express Scripts: Promoting Prescription Drug Home Delivery (A)
Tesla Motors (in 2009) and the U.S. Auto Industry (Case A)
Economic Gains from Trade: Comparative Advantage
World Bank (A1): Rural Development (Revisited)
