After several years of strong performance from the market dominant brands, Gillette slide in performance and a new CEO is chosen from outside the company to turn. This case describes the business and financial situation he inherited and wondered what to do during his first days and weeks on the job. "Hide
by Rosabeth Moss Kanter, James Weber Source: Harvard Business School 12 pages. Publication Date: August 22, 2002. Prod. #: 303032-PDF-ENG
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