Jeff Smart, founder and CEO ghSMART & Co, wanted to build a number one ghSMART management assessment firm for executives and investors. However, he had just received two pieces of very bad news: the death of the existing project and the loss of $ 1 million involved thought it was already sold. News raised difficult questions about how Jeff structured his firm and was designed by the management and incentive system. "Hide
by Noam Wasserman, Ashraf Haque Source: HBS 4 pages. Publication Date: July 18, 2008. Prod. #: 809025-PDF-ENG
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