Situations faced GCI.com in April 2000, shortly after raising $ 12 million for his new venture. After hiring an advertising agency, management must decide on the nature of the campaign to target the right set of customers with the right message. "Hide
by Rajiv Lal, R. Nilanjana Pal Jodie Prins Source: Harvard Business School 28 pages. Publication Date: September 28, 2000. Prod. #: 501025-PDF-ENG
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