This case in detail the implementation of e-business initiative - the last of the four company-wide strategic direction of Jack Welch. First, it summarizes a 20-year process of change, which resulted in Welch, detailing the initiatives he put in place. Then he traces Jerry Podesta, head of e-business at GE Plastics, launched new initiatives. It is pointed out as the "social architecture" (culture and values) and "operating systems" (systems and processes) helps companies drive through the changes that he called the top Internet Week e-business in 2000. Ends with questions about the effectiveness of successive taps on the "e-sale", "e-buy" and "e-do" and whether the e-business group must be broken down and rolled back into the company. "Hide
by Christopher A. Bartlett, Meg Glinskaya Source: Harvard Business School 24 pages. Publication date: April 10, 2002. Prod. #: 302001-PDF-ENG
Related Case Solutions & Analyses:
Growing Up With University Games: 20 Years and Still Playing
Long Lines Lost Profits: Chinas Regulated Fuels Market
EFJ Inc.
Water Policy Priorities Along the U.S.-Mexico Border
Orion Controls (B)
Kennecott Copper Corporation
JP MORGAN PRIVATE BANK
Sunac’s Acquisition of Greentown in the Chinese Real Estate Market (B)
Leadership in crisis
Atlantic Corporation Abridged Case Solution
