Gerdau Group is a family-controlled Brazilian producer and supplier of long products. Describes the evolution of the company's strategy, organization and management of smart, making it the number two steel producer in Brazil. The company must decide whether to buy Ameristeel, № 2 long steel producer in the United States. Considers strategic, organizational, financial, and human issues related to the possible purchase. "Hide
by Joseph L. Bower, Luis Felipe Monteiro, Sonja Ellingson Hout Source: Harvard Business School 22 pages. Publication Date: July 30, 2001. Prod. #: 302016-PDF-ENG
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