Georgian Glass and Mineral Water (GGMW), was established in 1995 by Georgian entrepreneur and foreign investors in Georgia (former Soviet Union) in a bottle and market the famous mineral water Borjomi valley. At the height of the Soviet authorities, Borjomi was the leading export product of Georgia with 450 million half-liter bottles. In the early 1990s, however, Borjomi factories suffered underfunding, theft and negligence. GGMW management needs to raise additional funds in order to take full advantage of market opportunities. In addition, management is faced with serious problems of working in the privatized economy.
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by Walter Kuemmerle, Chad Ellis Source: Harvard Business School 19 pages. Publication Date: March 10, 1999. Prod. #: 899081-HCB-ENG
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