George Lasiter sells special event t-shirts, and must decide how much to order for the upcoming concert. It has high, medium and low estimates as attendance of concerts and the percentage of visitors who want a shirt. In addition, he estimated the relative likelihood of each assessment. Case can be used to introduce or enhance the fundamental issues of decision making under uncertainty.
This Darden study. "Hide
by Sherwood C. Frey, Phillip E. Pfeifer Source: Darden School of Business 2 pages. Publication Date: 05 April 1991. Prod. #: UV0680-PDF-ENG