In the April of 2005, Alexandra was the owner of an Australian farm that made olives, including Kalamata table olives. Alexandra had invested in the growth of her farm in expectation of the evolution of her marketplace to international export from national trade in Australia.
There was, nevertheless, a disruptive dispute between Australia and the EU before a WTO tribunal regarding the protection of Geographical Indications, which international trade rules identify a product's sources and treat as trademarks in some respects. Though her Kalamata olives were prepared by Alexandra in the traditional Kalamata technique, her use of the regionally unique name was jeopardized by the intellectual property rights provided by GIs. The case focuses on what should be the legal result of the WTO dispute, in addition to possible business strategies by Alexandra in the event of an adverse outcome to Australia.
PUBLICATION DATE: May 18, 2009 PRODUCT #: 309114-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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