Geocast Network Systems Inc. Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Geocast, venture capital, start-up, have developed innovative technology to "Datacasting" broadband information and entertainment content to an external hard drive where it was stored in the cache for later retrieval by the web interface of the computer. With terrestrial television, direct broadcast satellite, or cable television system for data transmission, Geocast avoid congestion problems experienced by users of the Internet, and give customers instant access to high-quality video, CD-quality audio, and software. This case profile of the company, as it speeds up the launch, focusing on several business models, design issues: 1) if the company distributes initially through the television stations, satellite or cable partners, and 2) should Geocast emphasize content delivery and e-commerce offers ( ? such as a digital download MP3-file and e-books)? or 3) it must subsidize the initial purchase of the equipment and / or charge a monthly fee for access to their service "Hide
by Thomas R. Eisenmann, Christina Darwall, Liz Kind Source: Harvard Business School 28 pages. Publication Date: November 7, 2000. Prod. #: 801211-PDF-ENG