Gentera, whose biggest subsidiary company is Compartamos Banco, has been a fantastically successful endeavor since it began in the 1990s.
Although in 2014, Gentera faces challenges in growing beyond group-financing and micro-credit into financing and beyond as a way to satisfy its assignment of financial inclusion.
PUBLICATION DATE: October 06, 2014 PRODUCT #: 515017-EPB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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