Problem Statement:

GENICON a small manufacturing company which deals in the laparoscopic surgery devices was facing various difficulties. The company needed to decide what potential market it should enter as the choices which were given to it were China, Brazil, India, and Russia. Due to thecompany being low on capital and human resources it had to choose one of the markets which had the most potential.

Analysis:

GENICON deals in the manufacturing and distribution of medical devices and was established in the year 1996 in the United States. GENICON had been growing at a sluggish pace in the United States due to heavy competition and less demand for the product. It had finally decided to enter the international market to improve its profit margin and sales. It had identified Europe as a potential market for medical devices due to thehigh demand of the medical products. Europe was the first international target market by GENICON, and the company further targeted more countries such as Italy, Turkey, Saudi Arabia and others to improve its overall sales.

The company had identified four other potential countries to target its products, and despite having low capital and human resources, it had to select the country which was well suited with the GENICON’s product that would lead to maximizing its sales and gaining of more revenues. The four countries are China, Brazil, India, and Russia.

India:

It is estimated that the growth of the Indian population would overtake China population in the year 2050, this will cause the demand for the medical equipment and surgical instruments in India to greatly increase in the future. The current conditions of India’s economy is very poor and makes it unease of doing business. Most of the People in India are turning towards private health care instead of public health care due to its better facilities and shorter waiting. The private health care usually import medical instruments from other countries. The problem in India’s economy is the increasing poverty because of which the majority of the population have limited or less access to high-quality health care.

China:

The economy of China had been growing the fastest as compared to the other countries of the world due to high production and exports. The healthcare system of China was highly controlled although the private health care system is on the rise. China started to outsource the technology and suggestions after the outbreak of SARS (severe acute respiratory system syndrome) to improve its health care. China was ranked as second for manufacturing medical devices whereas U.S is ranked first which provides anopportunity to GENICON. The Political and corruption level in China is also low and makes ease of doing business.........................

This is just a sample partial work. Please place the order on the website to get your own originally done case solution.

Related Case Solutions & Analyses:

NTT DoCoMo (TM): Value Innovation at DoCoMo Googles Android: Will It Shake Up the Wireless Industry in 2009 and Beyond Butler Shine Stern & Partners American National Red Cross (B) Lincoln Industries Motive Communications Womens Professional Basketball and the American Basketball League BNL Stores EXTENDING THE EASY BUSINESS MODEL Solution Banking on Change (A)