Generation Health, a leader in the new area of genetics gain direction, and just formed business faces many strategic problems. CEO Per Lofberg is in the middle of discussing a partnership with a chief pharmacy benefit management firm.
As part of these negotiations, Lofberg must decide whether the time is appropriate for such a strategic partner when Generation Health has just been found for a year. At correspondingly the same time, Lofberg must recruit for the serious situation of Chief Medical Officer while also making choices about the stance of Generation Health on various regulatory issues that may change the industry long-term.
PUBLICATION DATE: October 14, 2009 PRODUCT #: 810007-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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