Packard Electric is a division of General Motors (GM), which makes all the electrical wires and cables for cars GM. They have developed a new approach for the passage of the cable through the firewall between the engine and passenger compartments. The new technology, called RIM (Reaction Injection Molded), bushings, was supported largely a group of product development, because it was easier to design and improve leakage seat. The process of development was against the use, because he is worth more, complicated by process of production, and under the condition insignificant improvements in tightness. Students should analyze the risks in continuing the project, the potential benefits of the product simplification and potential benefits of increasing tightness. Students should also consider the product development process to identify conflicts before they reach crisis. "Hide
by Stephen S. Kolesnik, Geoffrey K. Gill Source: Harvard Business School 20 pages. Publish date: November 8 1990. Prod. #: 691030-PDF-ENG
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