Illustrates the use of different sources of market and consumer behavior data, including psychographic, product positioning and market segmentation solutions for new product dog food. Based on cases E.T. Popper and LS Ward. "Hide
by Scott Ward Source: Harvard Business School 29 pages. Publication Date: April 1, 1978. Prod. #: 578162-PDF-ENGGeneral Food Opportunities in Dog Food Market Case Solution
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