Describes the rapid growth of General Electric Plastics in the last decade to $ 5 billion (sales) company. In an accompanying organizational transitions described. The challenge is to develop a marketing organization for the next decade, given the anticipated changes in the market. "Hide
by V. Kasturi Rangan, Stephen Michael S. Source: Harvard Business School 22 pages. Publication Date: September 19, 1990. Prod. #: 591029-PDF-ENG
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