Discusses one of the major divisions of General Electric - a leading global provider of medical diagnostic equipment images. Provides an opportunity to explore the massive multinational technological and demographic changes in the world. Genomics has established a global opportunity by making personalized medicine possible - an intervention that serves human genetic and emphasizes prevention over cure. However, the achievement of this feature requires a fundamental change in the business model, while, when the model was highlighted unique needs, serving a large Chinese market and adapt to the needs of the aging population in the world. Demonstrates how multinational corporations can create value both by replicating their business models around the world and cleverly splitting the value chain across national borders. "Hide
by Tarun Khanna, James Weber Source: HBS Premier Case Collection 25 pages. Publication Date: January 30, 2002. Prod. #: 702428-PDF-ENG
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