Basic General Electric RCA capture and consolidation of the two companies in consumer electronic groups. Starting first with the history of the television industry in the United States, Europe and Japan, and then a brief discussion of the main competitors of each of these areas, it goes to the description of the new group strategy pursued in the search, production, distribution, and general changes in technology. The main advantage of the concept of scope -. The benefits you get by taking part in various markets (in this case, a lot of different geographic markets) "Hide
by David J. Collis, Richard Phelps, Nancy Donohue Source: Harvard Business School 22 pages. Publication Date: October 24, 1988. Prod. #: 389048-PDF-ENG
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