The case outlines GE's origin leading to it becoming the largest corporation in the world under Jack Welch. Welch's chosen successor Jeff Immelt has confronted multiple negative external events, including the 9/11 terrorist attacks and the 2008 fiscal crisis. GE's stock price has continued to lag the general market recovery.
The case surrounds Immelt's decision to divest GE Capital and the associated favorable market reaction. This permits assessment of the impact on companies, Immelt's leadership of the external environment, in addition to GE's corporate strategy. Corporate strategy may be examined from material in the case statically or how it has developed under Immelt and Welch to comprise where the cash generated from the selling of GE capital should be invested by Immelt.
PUBLICATION DATE: December 17, 2015 PRODUCT #: MH0033-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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