Even in 21st century, the Indian society favored males and several in India saw females as a burden on their family. Studies had revealed that fewer and fewer girls were being born, with potentially devastating results for future Indian society. The reason: Many girls having abortions and, if it were a girl, were relying on ultrasound machines to ascertain the gender of their fetus. Raja knew that GE Healthcare along with ultrasound equipment were supplying much better medical care for Indians, especially those in rural communities, and that the company was following all the rules and regulations to prevent this sort of abuse. But he also understood the social problems that were included.
Ultrasound machine sales had tremendous potential to help preserve GE's market-leading position in India. However should the corporation step back from its competitive sales strategy? How could Raja and the firm alleviate the growing discontentment among critic and the media against the practice of prenatal sex determination testing using GE's ultrasound machines? What supplementary attempts did GE need to make to demonstrate its aims of encouraging prenatal care? What other attempts should the firm make to stop ensuing abortions and the illicit prenatal gender determination?
PUBLICATION DATE: October 14, 2008 PRODUCT #: UV1038-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
Related Case Solutions & Analyses:
American Airlines Value Pricing (C)
Otis Elevator Co.: China Joint Venture (D)
Giddings & Lewis: In Search of the Cutting Edge (Consolidated) (A)
State
SAP and Cloud Computing in 2012 and Beyond
Natural Gas and Its Role in the New Energy Dynamics
A Day in the Life of a Venture Capitalist
Mercado Libre
Managing for Value at the Global Environment Fund
Fair Trade USA, Innovating for Impact
