GE Healthcare (A): Innovating for Emerging Markets Award winner Prize Winner Case Solution
Abstract:
The (A) case explains how GE Healthcare established an ECG gadget enhanced for low-income mass markets in India. It likewise goes over the business modifications GE made to much better serve the Bottom of Pyramid (BOP) markets.
Pedagogical Goals:
Service designs for bottom of pyramid (BOP) markets 3. MNC technique in emerging markets
This is just an excerpt. This case is about Strategy
published: 29 Mar 2011
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