The (A) instance describes how GE Healthcare developed an ECG apparatus optimized for low-income mass markets in India.
In addition, it converse the organizational changes GE made to better serve the Bottom of Pyramid (BOP) markets.
PUBLICATION DATE: March 29, 2011 PRODUCT #: INS161-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
Enron Corp.: Credit Sensitive Notes
RPG Enterprises–1995
Jim Sharpe: Extrusion Technology Inc. (B)
Entrepreneurial Family
Value-At-Risk
Gordon Cain and the Sterling Group (B)
Mead Corporation: Cost of Capital
salaUno: Eliminating Needless Blindness in Mexico
The High West Distillery
The Future of Iraq Project (B)
