In July 2008, the vice chairman, General Electric (GE), and president and chief executive officer (CEO), GE Energy Infrastructure, was mulling over whether GE should re-enter the windpower marketplace in India. The Government of India had declared financial incentives for wind farm operators who produced electricity through wind energy. Market development might support that GE could leverage the technological power of its wind-powered turbines.
The vice chairman needed to believe the pros and cons of re-entering India and make a determination. There was motive for caution, nevertheless, from the point of view of GE. India was a complex market in which to operate, as well as the wind energy market was developing. To be successful, GE would need to construct a local supply chain and compete with Suzlon's (the important national competition) rate of delivery. Should GE re-enter India?
PUBLICATION DATE: October 21, 2011 PRODUCT #: W11373-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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