This case study shows how its China Technology Center has been developed by General Electric in the last decade. The instance also elaborates on the shifting function of the China Technology Center in the international research and development strategy of General Electric. After bringing its technologies and products to China in 2000, General Electric set up its China Technology Center in Shanghai.
In the first few years, the focus of the China Technology Center was to build local engineering teams, learn about customer needs, establish successful marketing strategies, and to develop relationships with local providers in order to cut back costs. Meanwhile, the China Technology Center nourished its "In China for China" strategy by substituting its own products and designs to conform to the local market, while still evolving innovative technologies and products in order to address China's most rough challenges – for example those confronted in the healthcare industry. This strategy was very successful; some innovations from the China Technology Center were used in other emerging markets as well as in U.S. and European markets - a process that is known as reverse innovation.
PUBLICATION DATE: October 13, 2015 PRODUCT #: W15468-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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