Georginelli Dental Research (GDR) has transitioned from an agile industrial business to one that's become overly cautious as its high-margin film revenues have eroded. Even though the periods-and-gates process set up at GDR supplies guidance to endeavors, the nature that led the firm to precedent success was removed from the organization. The two main characters of the case need to bring back that "can do" nature as they try to quickly commercialize the Bart scanner and prolong the life of film.
Most think when it comes to technical abilities, when seeking a strategic partner; nonetheless, DNA or the culture of a partner is just as important. The case is intended to be used in lessons in handling new product commercialization, managing technology and innovation, strategic thinking, international business and direction.
PUBLICATION DATE: September 02, 2009 PRODUCT #: 909M59-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
