After taking office, CEO Pepsi-Cola North America (PCNA), Gary Rodkin faces organizational problems in PCNA and external friction between PCNA and its largest bottler, the group Pepsi Bottling. In addition to the problem of organizational alignment, this case also provides an opportunity to study the effective management, restructuring and brand management in the context of the beverage industry. "Hide
by David Thomas, Gina M. Carioggia, Ayesha Kanji Source: Harvard Business School 19 pages. Publication Date: October 11, 2002. Prod. #: 403080-PDF-ENG
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