Gary hirshberg and stonyfield farm is the story of a single entrepreneur's vision and journey to produce a market-leading, environmentally responsible business founded on the principles of organizational alignment merchandise quality and sustainability. A former environmental activist, hirshberg constructed stonyfield farm, (an organic yogurt maker based in new hampshire), up from a seven cow-operation into a small business that in 2010 had $360 million in annual earnings. Particular attention is paid by the narrative to the excitement and doubt and the early, turbulent years of the yogurt company of life that is entrepreneurial.
The case also details the supple, advanced advertising the business created to enlarge its customer base, the means it formulated to cultivate and keep customer loyalty, and also the strategies it applied to break throughout the exceptionally competitive yogurt and dairy classifications nationwide. Throughout, readers will encounter the challenges that hirshberg, his co-workers and his family confronted as they (all) worked to develop a company with a company devotion to both sustainability and high quality - a promise rooted in hirshberg's commitment to scattering the "gospel" of untreated construction to consumers.
PUBLICATION DATE: March 21, 2012 PRODUCT #: 312122-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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