GARANG METAL LIMITED: MARKET ENTRY INTO ANGOLA Case Solution
Garang Metal Ltd (GML) is a steel manufacturer (financial investment INR220 crores) and online marketer, integrated in 2005, with its authorized workplace in Kolkata, India. The company has actually proliferated before couple of years because its beginning mainly because of its proficiencies consisting of a strong concentrate on enhancing its portfolio, pro-active company administration, work principles and marketing of money control. Presently the company is looking actively at international markets to sustain its development and offer sufficient go back to the stakeholders. This case history concentrates on among GML's existing predicaments - whether to broaden its international footprint by exporting steel to non-traditional markets (like Angola) which might include establishing making companies in the bring locations in the medium term. The main knowing goal from this case would associate with selecting very first time (for a company, GML in this particular case) market entry methods into worldwide locations with details restraints, likewise using proxy variables (or surrogates) for forecasting/ decision-making utilizing readily available information in scenarios in which appropriate information might not be offered.
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