Director General of Ganeden Biotech, a small company with a few viable probiotic products, but limited resources, must decide which markets to invest in that and strategies for intellectual property would best serve their immediate and long-term business interests.
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by Robert C. Pozen, Dale Winger, Matthew Ahlers Source: Harvard Business School 29 pages. Publication Date: January 16, 2010. Prod. #: 310073-PDF-ENG
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