A senior product manager for a telecommunications company has been requested to propose ideas for generating new revenue from video gamers who use the Internet services of his company.
The supervisor has specially made the development of "experience maps" for three sub-divisions within the gamer section. The corresponding maps, which are reproduced in the case, provide students with a chance to create customer insights based on real qualitative data.
PUBLICATION DATE: September 10, 2012 PRODUCT #: KEL675-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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