Two MBA students decided to start an e-commerce, online business selling interactive games. Currently, the video game market focused on personal computer platform, with the only access to the Internet offering. Over the next few months, they will have a number of problems. To create programs for the site and developing a business plan and marketing strategy, which will compete with the powerful PC-based video game market "Hide
by Michael R. Pearce, Darren Hatherell, Jon Walsh Source: Richard Ivey School of Business Foundation 12 pages. Publication Date: January 10, 2001. Prod. # 900A33-PDF-ENG
