Suitable for MBA, EMBA, GEMBA, and executive education programs, this case explores the early days of a possible international leader's career. Emily Goh joined Galaxy Television, an Arab television start-up, as the head of corporate planning and worked in Rome for 10 months. Her team comprised Arab on-air creation technicians that were British and producers, talent, a cpa that was Italian, and American generation support staff. Given the blend of cultures Goh wondered how she could generate the trust and coherence the members would need for profitable collaboration.
Would she herself act differently? More broadly, Goh wondered whether she could continue to attack the challenges inherent in living abroad and working for a multinational company. Was the melange of cultures in the pressure cooker of a multinational start-up company too much change? Was Galaxy's array of cultures too disparate to combine and lead? Could she find a method to meld those and her worlds at Galaxy? Or would Galaxy Television be her "big bang"?
PUBLICATION DATE: August 10, 2011 PRODUCT #: UV5851-PDF-ENG
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
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