Set in 2002, this case is the potential for hybrid electric vehicles in the United States. Looks at the pressure on the automotive industry to produce commercially viable, environmentally friendly vehicles and consumer behavior surrounding the purchase of these vehicles. Traces of the efforts for many years manufacturing electric vehicles, hybrid electric vehicles, and fuel cell vehicles. Gifts to questions about why the hybrid-electric vehicles will succeed where others have failed to alternative fuels.
This case is only available in paper format (HBP do not have the rights to distribute digital content). As a result, a digital copy of an educator if not available through this Web site. "Hide
by John T. Gourville, David Lane, Alice Tzou Source: Harvard Business School 20 pages. Publication Date: February 1, 2002. Prod. #: 502025-HCB-ENG
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