In 2006, Futbol Club Barcelona (Barcelona) was one of the best teams in the world of football. Founded in 1899, the club had experienced ups and downs in its history. After some great years in the mid-1990s, the club suffered a decline both financially and in its performance on the field, which led to a crisis in 2003. The following causes of this decline, as well as measures taken by the club management to restore competitiveness and financial position of the team. Areas of discussion include: management, organizational structure, management of the fan experience, media, marketing and merchandising, social initiatives of the club and brand development team. Discussion of the global development of European football, and FC Barcelona's efforts outside Europe. The challenge in 2006 was to strengthen the position and monetize brand FC Barcelona in the world. Opportunities in Asia, Africa and Latin America is discussed, but focuses on the Major League Soccer (MLS) in the United States, and will have to buy FC Barcelona MLS club in order to enter the U.S. market. "Hide
by Antonio Davila, George Foster, Jaume Llopis Source: Stanford Graduate School of Business 38 pages. Publication Date: February 1, 2007. Prod. #: SPM33-PDF-ENG
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