Completing an impressive prize draw in the 2014-2015, the president of FC Barcelona predicts that his team will win UEFA champions League. Exceptional for a club of its caliber, five of the starting eleven are products of FC Barcelona's youth academy, La Masia. Yet none of the prizes and accolades guarantee future success.
Bartomeu confronts pressing questions about the team's business model-and in particular regarding the tensions between local and global activities-in addition to decisions about the continuing his efforts in putting money in developing youth academy to train youngsters. He also invests in club’s foundation and keeps its ticket prices relatively low. How could Barcelona subsequently continue its winning charm on and off field in this highly competitive and global European Football. Also it must continue to focus and protect beliefs.
PUBLICATION DATE: September 01, 2015 PRODUCT #: 516031-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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