The director of the FundacionBringasHaghenback (FBH), a non-profit community service organization in Mexico City, was in preparation to present distinct marketplace strategies to the board of directors for the three senior citizen homes run from the foundation.
She hired a consulting team to research the external surroundings and advertising of each home as well as the services. She understood that demographic shifts in the Mexican people projected a radical need for senior living facilities but had really not yet decided how exactly to fulfill the need. She confronted the challenge of arranging the information right into a persuasive recommendation.
PUBLICATION DATE: May 13, 2014 PRODUCT #: W14157-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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