In the summer of 1997, a consultant for Funai Consulting Ltd. of Japan, to decide how to respond to customer's suggestions to offer "open pricing" (based on willingness to pay), so that customers are unable to pay the standard price of the product to the customer. Customers Association Akita Komachi farmer's markets rice and rice products for consumers and is facing growing international competition from the opening of the rice market in Japan. case is unusual business philosophy Funai Consulting, which was developed by its founder and 1997 Chairman Yukio Funai. Mixing the "new science" from the Japanese and Western concepts, approaches, Funai is based on the mutual goal of prosperity, not the dominance of the competition. Teaching objectives: to develop decision-making skills and to develop an understanding of management and business philosophy is rooted in Japanese culture "Hide
. by Lynn Sharp Paine Tomoya Nakamura Source: Harvard Business School 22 pages. Publication Date: January 7, 1998. Prod. #: 398017-PDF-ENG
Related Case Solutions & Analyses:
HyundaiCards Marketing Strategy
Affinity Plus (A)
Globalization of Wyeth
Personal Selling and Sales Management
Reputation in Online Auctions: The Market for Trust
CRU Computer Rentals
Next Wave of Corporate Community Involvement: Corporate Social Initiatives
ING Bank of Canada (A): Launch of a Direct Bank
Assertive Policing Plummeting Crime: Epilogue: Crime Falls Doubts Arise
Investcorp and the Moneybookers Bid
