FullBloom Baking Company was started in 1989 by Karen Trilevsky to supply wholesome, all-natural and delectable baked goods to coffee shops in the vicinity of San Francisco, California. Over the last 20-plus years, FullBloom has grown to $35 million in revenues and over 200 employees. The case chronicles the advantages and challenges connected with the relationship with the coffee giant, Starbucks of FullBloom, over the years, starting with the tenacious tactics of Trilevsky to win the account as it launched its first shop in the Bay Area.
In 2007, FullBloom opened up a new factory in Fremont, California together with the purpose of diversifying and growing its customer base, with four times the capacity of its previous facility. The new factory indicated an important inflection point in the organization 's history, driving Trilevsky to confront numerous challenges much like those faced by startup companies, including hiring the right management team, defining the best strategy for the business going forward, and running under cash-constrained situation.
PUBLICATION DATE: February 28, 2012 PRODUCT #: E410-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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