Frontgate is a high-end, Lebanon, Ohio-based business directory. Decision-makers are trying to determine how much financial and human resources to invest in the development of the website. The decision is made in light of the issues of branding and web rival efforts. "Hide
by Jeffrey F. Rayport, Carrie L. Ardito Source: Harvard Business School 36 pages. Publication Date: January 28, 1998. Prod. #: 898080-PDF-ENG
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