Shade cases should be printed in colour, to maximize their effectiveness. Wang Xing, the creator of Hainei.com, among the fastest growing social networking service (SNS) providers in China, was preparing to raise capital from venture capitalists. In China, Wang had created several Internet startups since late 2003. Xiaonei.com, which he found in the month of December 2005, had been the most celebrated in China and around the earth for its resemblance in website design and marketing strategies to those of Facebook.
The marketplace landscape of SNS in China had changed drastically since Wang last founded Xiaonei.com with domestic and local rivals flocking into the market. With all his expertise and knowledge in the SNS marketplace, Wang had to convince the potential investors that sustainable growth and profitable returns could be warranted by his new enterprise.
PUBLICATION DATE: June 25, 2008 PRODUCT #: 808164-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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