The author agrees on the fact that the TV advertising is still relevant and effective. He defines four types of advertisements that can be used to divert the consumer attention, promoting brands and attracting people towards online purchasing of products and services.
Related Case Solutions & Analyses:
Ahold: Royal Dutch Disaster
CIBC-Barclays: Should Their Caribbean Operations Be Merged
Toy World Inc.: An Operations Perspective
Laidlaw: The Resignation of James R. Bullock
Mars Incorporated Online Procurement
Is it all a game? Understanding the principles of gamification
The Internet of Things (IoT): Applications, investments, and challenges for enterprises
Sustainability at IKEA Group: Video Supplement
Sunshine Fashion: Fraud, Theft and Misbehaviour among Employees
EMMICO: How to Improve Inventory Turns
