Is TV advertisements still applicable and powerful among the current media-multitasking consumers?
Yes, says the writer, showing how four distinct varieties of TV ads can be best utilized to gain attention, build brands and urge people to go on the internet to buy services and products.
PUBLICATION DATE: December 16, 2014 PRODUCT #: IIR132-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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