Frontend actions largely help determine the results of new product development processes, since it's here that businesses set them in motion, give them direction, and create new thoughts. We show that the front end could be understood as including three core tasks: notion/ concept development, thought/theory alignment, and thought /concept legitimization, which enable companies to create corroborated product definitions.
This article provides important implications for supervisors interested in frontend management. It gives special attention to the differences between incremental and radical front-end development and to the front end in the light of increasingly open innovation procedures.
PUBLICATION DATE: August 01, 2012 PRODUCT #: CMR514-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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