"In October 2005, PPG initiated a new model for internet apparel retailing in China. Targeting low end men's apparel, PPG's new business model met with great first success because of the responsive supply chain, distribution channel that is lighter, and the brand established by costly advertisements. However, underlying constraints of PPG's business model led to its eventual failure.
Followers learned from the success and failure of both PPG. The very best practices of VANCL supplied a good example of the development of a business model, which made VANCL the new leader in the online retail sector. To show the evolving characteristics of the clothes retailing business model, this case describes a consecutive two-period story, in which each firm made progress based on different forerunners."
PUBLICATION DATE: August 18, 2011 PRODUCT #: W11172-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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