From Phones to Loans: Is Now the Time for Virgin Money Canada Harvard Case Solution & Analysis

Virgin Group (Virgin) has been eyeing the Canadian banking sector for several years as a potential new investment opportunities. Not unlike the Canadian mobile phone industry (which they entered in 2005), the banking sector is seen as the main goal. Clients have become trapped high fees, poor customer service, and a limited selection of products and Virgin can shake. The decision on which is supposed to be a Virgin Money to enter the Canadian banking sector. "Hide
by Pratima Bansal, Michael Wood Source: Richard Ivey School of Business Foundation 3 pages. Publication Date: August 20, 2009. Prod. #: 909M64-PDF-ENG

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