Virgin Group (Virgin) has been eyeing the Canadian banking industry for numerous years as a new potential investment opportunity. Not unlike the Canadian mobile phone industry (which they entered in 2005), the banking industry is seen as a prime goal.
Customers have become trapped by poor customer service, high fees, and limited product choice and Virgin can shake things up. The selection being considered is whether Virgin Money should enter the Canadian banking industry.
PUBLICATION DATE: August 20, 2009 PRODUCT #: 909M64-HCB-ENG
This is just an excerpt. This case is about FINANCE & ACCOUNTING
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