Design objects is fairly straight forward; but as the world's issues become more complex, the standard design procedure is being challenged. Several of the products and services created now are more like complex systems than simple things; and as systems evolve, so must systems design knowledge.
The writer, CEO of IDEO, among the planet 's most celebrated design companies, describes the shift away from creating 'patterns' to solve problems, towards an acceptance of the evolutionary nature of the current difficulties. He describes six characteristics of the emerging environment, like 'accepting the fact that design is not done.'
PUBLICATION DATE: April 01, 2012 PRODUCT #: ROT165-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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