From Blueprint to Genetic Code: The Merits of an Evolutionary Approach to Design Harvard Case Solution & Analysis

Designing objects is pretty straight forward, but as the world's problems become more complex, traditional design process is being questioned. Many of the products and services created today are more like a complex system than simple objects, as well as systems evolve, so must the design of knowledge systems. Author, CEO of IDEO, one of the most renowned in the world of design, describes the transition from a "plan" to solve problems, to take the evolutionary nature of today's problems. He describes the six characteristics of this new medium, which include "the recognition that design never did." "Hide
by Tim Brown Source: Rotman School of Management, 5 pages. Publication Date: April 1, 2012. Prod. # : ROT165-PDF-ENG

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