From A(pples) to Z(oom lenses) – Extending the Boundaries of Multichannel Retailing at Tesco.com Harvard Case Solution & Analysis

From A(pples) to Z(oom lenses) - Extending the Boundaries of Multichannel Retailing at Tesco.com  Case Solution

Abstract:

The case charts the previous years of online grocery selling at Tesco.com and the advancement and launch of the non-food procedure "Tesco Direct". Tesco executed a special satisfaction design using its large network of bricks-and-mortar grocery stores throughout the UK to select the products purchased by online consumers.

Pedagogical Objectives:

Draw up a well balanced evaluation of the very first years of online retailing at Tesco 2. Evaluate future chances and risks for online retailing 3.

This is just an excerpt. This case is about Strategy

published: 29 Oct 2007

Related Case Solutions & Analyses:

Affinity Plus (A) Sun Life Financial: Entering China ASIMCO: Developing Human Capital in China Royal Ahold NV Beyond the Charismatic Leader: Leadership and Organizational Change The Highly Regulated German Medical Supplies Industry (A) How Fast and Flexible Do You Want Your Information, Really? Cigarette Wars (A) Dealing with the Devil: The Tobacco Control Negotiations of 1997-98 Recyclers v. Superfund (A): The Politics of “Unintended Consequences”