Director General James Herring Friona Industries, a leading U.S. operator of feedlot cattle, has a history of leadership in the highly fragmented and often controversial American beef industry. Friona established relationships up and down the chain of production of beef, to provide high quality, consistently tender beef, that the value of the consumer. Friona in 2005 in partnership with Cargill, a leading U.S. meatpacker, to produce its own brand beef products for grocery retailers such as Harris Teeter and Safeway. Will the introduction of high-quality, reasonably priced beef leads to increased sales for retailers and ultimately stronger fields for Friona? "Hide
by Ray A. Goldberg, Mary Shelman, Carin-Isabel Knoop Source: HBS 26 pages. Publication Date: October 24, 2005. Prod. #: 906405-PDF-ENG
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